"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc. But for SaaS, having an audience isn't enough. An audience is helpful but isn't a replacement for overall customer demand in a category.
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Increasingly, I think the *who* is less important than the *what*.
"What are people spending money on right now? What problems are they actively trying to solve?"
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One problem with "first, find a group of people" is that it forces you to draw boundaries *that might not matter.* Initially,
@TransistorFM was "podcast hosting for brands." But (it turns out) 90% of our customers don't identify that way. They simply want "podcast hosting."Pokaż ten wątek -
Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
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Nice to see
@robwalling chiming in on this topic as well:https://twitter.com/robwalling/status/1306591312498405376 …Pokaż ten wątek -
Having an audience certainly provided me with an advantage in the podcasting space, but it's no substitute for overall customer demand. I'd take "thousands of non-fans actively searching for a solution" over "thousands of Twitter fans" any day.
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The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
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I know where you are going with this, Justin! I already started listening to that new episode of "Build Your Saas" haha

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It might be. Defining The Who is often the hardest but often most overlooked part of any new venture. What do you think?
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Wydaje się, że ładowanie zajmuje dużo czasu.
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