Almost every entrepreneur I know (including me) has gone through a stage where they felt they could "change the culture" or "swim against the current" and win.
But eventually, we all learn the same lesson.
https://twitter.com/dohertyjf/status/1302012238778171392 …
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It's incredibly difficult to change existing customer behavior. Example: you might wish that more people would "shop local," but if folks don't mind driving 45 minutes to the mall, it's unlikely your individual efforts will make a difference.https://justinjackson.ca/customer-behavior …
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"Swimming with the current" is about responding to the way people actually *do* things; not: - the way they say they'd like to do things, - or, the way we wish they would do things.
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What people say they want (and what they actually do) are profoundly different. https://twitter.com/PMJtweets/status/1302020472750714885 …
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We might not even need customer interviews/surveys: The actions that people take (ie. how they spend their money) show us their revealed preference.
It's what they *do* that matters (not what they say).Pokaż ten wątek -
(this might get me in trouble) I think this is why some designers have a hard time in business. Designers have good taste. They often *know* what's better. But... what that the client *wants* is to use Comic Sans on their menus. It's hard to swim upstream.
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Also, a cautionary tale: Often, the companies who “break trail” (create a new category) don’t survive. They just end up paving the way for other companies who come later. You don’t always want to be first.
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So you're telling me I shouldn't have bought http://punterest.com ?
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Shares for sale though.
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Man that
@ramit quote really hits home. Once we stopped swimming upstream and started swimming with the tide, EVERYTHING became easier. -
Would you up to share the specifics of that? I think the types of comments here aren't practically useful because they lack specific context for people.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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