Can you think of examples where demand was created from scratch?https://twitter.com/mijustin/status/1301635681572196352 …
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W odpowiedzi do @mijustin
Low-alcohol beverages / brands. Or even zero alcohol replacements. Demand didn’t exist in the mainstream for either 5 years ago. (Could argue that the need was always there, but mainstream & status quo just dominated the airwaves.)
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W odpowiedzi do @adii
But who *created* that demand? Was it a single company? Or... was it a variety of societal factors (demographics, culture, etc) coming together to form the wave of demand?
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W odpowiedzi do @mijustin
My gut feel is that it is the latter. So the better question is possibly: Who raised awareness about a demand / need that has always existed?
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W odpowiedzi do @adii
Factors that influence demand: - Changes in price or supply for related goods - Government policy, investment, R&D - The ubiquity of related technologies - Evolving societal trends and tastes - Rising (or falling) incomes - Evolution in a category - Economic cycles
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Those are all slow crescendos. There is also the rapid rise effect that happens when someone says "No, it doesn't have to be this way" and does what Jobs, Hastings, or Musk has done. Blockbuster had data on all of those slow builds but still missed streaming.
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W odpowiedzi do @mattwensing @adii
Netflix rode a wave that had been building for years: video on demand, HBO, YouTube. There's been a demand for streaming video since the advent of the internet. The same is true for Jobs (smartphone, portable audio). He didn't even create the categories!
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I don’t remember ever thinking wow I wish I could watch a movie like this when I was downloading 1mb AVI’s at 28.8.
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W odpowiedzi do @mattwensing @adii
Again, market demand gets shaped over time and is influenced by innovation, government policy, investment, R&D, the ubiquity of related technologies (VOD, cable), evolution in the category... Demand grows "gradually and then suddenly."
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I think I agree with you!
(Makes your day to hear that I know.)1 odpowiedź 0 podanych dalej 1 polubiony
Hurray!
Hahaha. Glad to have folks pushback though.
I'm just a jackass trying to explore ideas.
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building