Can you think of examples where demand was created from scratch?https://twitter.com/mijustin/status/1301635681572196352 …
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W odpowiedzi do @mijustin
Low-alcohol beverages / brands. Or even zero alcohol replacements. Demand didn’t exist in the mainstream for either 5 years ago. (Could argue that the need was always there, but mainstream & status quo just dominated the airwaves.)
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W odpowiedzi do @adii
But who *created* that demand? Was it a single company? Or... was it a variety of societal factors (demographics, culture, etc) coming together to form the wave of demand?
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W odpowiedzi do @mijustin
My gut feel is that it is the latter. So the better question is possibly: Who raised awareness about a demand / need that has always existed?
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W odpowiedzi do @adii
Factors that influence demand: - Changes in price or supply for related goods - Government policy, investment, R&D - The ubiquity of related technologies - Evolving societal trends and tastes - Rising (or falling) incomes - Evolution in a category - Economic cycles
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Those are all slow crescendos. There is also the rapid rise effect that happens when someone says "No, it doesn't have to be this way" and does what Jobs, Hastings, or Musk has done. Blockbuster had data on all of those slow builds but still missed streaming.
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W odpowiedzi do @mattwensing @mijustin
Do we classify this as creating a new demand? Or just evolving the medium of an existing demand?
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I thought we were talking about markets, not demand. I don't use those interchangeably. Yes, the demand for entertainment, food, and sex have always been around.
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W odpowiedzi do @mattwensing @adii
This whole discussion thread has been about demand.
pic.twitter.com/nhbBcRhDib
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My thread with Adii was specifically about generating demand. If by "market" you mean "market (product) category," I think those are very difficult to create from scratch. Generating demand for a specific category (on your own) is also incredibly difficult (impossible?).
Wydaje się, że ładowanie zajmuje dużo czasu.
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