Whether it was by luck or skill, every successful small-business owner I know has found the same thing: a product category where there was a lot of demand.
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What does demand look like, practically? It’s people *already in motion.* They’re already searching. They’re already thinking about it. They’re already trying to solve the problem.
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Increasingly, I think the idea of “build an audience before you build your product” is misguided. An audience is *helpful* for launching into a category, but isn’t enough on its own. You need true market momentum.
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W odpowiedzi do @mijustin
I read this as “building an audience with a product idea already in mind without validating it every step along the way” — and that I agree with. Finding an audience to explore and empower allows for momentum. Finding an audience just to later buy your product is aimless.
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W odpowiedzi do @arvidkahl @mijustin
I think we are getting into a territory where terms like “audience”, “market”, and “problem” are being defined in often diverging ways. I wonder how we can normalize that.
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I think in our context, audience largely means “a group of people who have assembled to follow someone on Twitter, blog, podcast, newsletter, etc” It’s key characteristic is that it’s attached to a person. “I’m in Jerry Seinfeld’s audience.”pic.twitter.com/EQpWCJGEu7
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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