Whether it was by luck or skill, every successful small-business owner I know has found the same thing: a product category where there was a lot of demand.
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What does demand look like, practically? It’s people *already in motion.* They’re already searching. They’re already thinking about it. They’re already trying to solve the problem.
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Increasingly, I think the idea of “build an audience before you build your product” is misguided. An audience is *helpful* for launching into a category, but isn’t enough on its own. You need true market momentum.
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W odpowiedzi do @mijustin
Conversely, building an audience first can disguise the fact that you haven’t found product/market fit. When you have a handful die-hard fans (who will buy anything you make), it can create a false positive. You think you have fit, but you fail to grow beyond your audience.
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