Whether it was by luck or skill, every successful small-business owner I know has found the same thing: a product category where there was a lot of demand.
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Increasingly, I think the idea of “build an audience before you build your product” is misguided. An audience is *helpful* for launching into a category, but isn’t enough on its own. You need true market momentum.
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Purchase-intent usually shows itself as "potential customers searching for a solution." Recognizing that demand, and later, creating supply, doesn't necessarily require you to have an audience.
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Sometimes, having an audience can *work against you* because it gives you false-positives when you launch something new. (This has happened to me)https://twitter.com/seanwes/status/1300121861796241410 …
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Easy: Inserting yourself into existing flows of money. Hard: Diverting flows of money.
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