When you’re in a strong market, and it’s a good fit for you as a founder, finding good distribution channels shouldn’t be a mystery. If you know something about the market, you should have a pretty good idea on how you’ll reach people!
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The biggest marketing question you should be asking is: “How are people already finding and buying similar items?”
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Often: Bad markets = bad market channels If people are willing to pay, but there’s no efficient way to reach them, that’s a bad market!
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The best markets have so much demand that people just *show up* without you doing any marketing.
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If you have a new take on an established category, you’ll often discover pent-up demand: “Thanks goodness you started something! I’ve been waiting for someone to come and shake things up.” (Examples: Stripe,
@TransistorFM, Square,@mightycal_, Slack,@tuple,@wpengine)Pokaż ten wątek -
Before
@stripe, I might not have explicitly told you I needed a new credit card processing service, but I was sure happy when they showed up!Pokaż ten wątek
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