Trial to pay of 40-60% for SMB is SUPER rare. The more verticalized you are the higher the conversion. Expect 15-30%. If you are horizontally positioned, you’ll grab more trials (variety of use-cases) but you’ll convert lower. 5-10%. Don’t benchmark your SMB SaaS on 40-60% T2Phttps://twitter.com/mijustin/status/1289264443331764225 …
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That’s fair. Here’s my SMB experience - 12 yrs at Intuit and all of their SMB products and partners - 4 years CEO’n an SMB Tiny Co - owning a SaaS analytics product, consisting mostly of SMB - doing DD on I don’t know how many SMB products The % differs based on hor vs vert
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Lol. I’m not trying to get into a pissing match with you Mark. BTW - are we talking about the same thing? Trial to paid with credit card up front? 40-60% seems pretty common with all my friends running SaaS.
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