The biggest problem I see from SaaS who target SMBs is they’re not getting enough trials. (You'll need more than you think).
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Every product category is different, but let's say your plans are $39/month - $99/month, and you ask for a credit card upfront. We'll assume trial-to-paid conversion is 40% - 60%. You'll want at least 200-300 trials per month. (More if you have lower-priced plans).
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I realize there are lots of other variables: - # of founders and employees you have - what you want out of the business - cost to acquire a customer - churn %, and LTV But generally: If you're bootstrapping SaaS, you're likely going to need hundreds of trials per month.
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This advice is mostly for solo-founders (or dual founders) who want to build a small, profitable, bootstrapped company that gives the founders a good living. People I know in this category (who target SMB) are generally getting at least 200-500 new trials per month.
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From the bootstrapped founders I've spoken with (and my own experience), hitting 200-500 trials per month is where the business feels like it's working. (Again: this depends on your price point, churn, CAC) For me, 200 trials per month was when I went full-time on the business.
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W odpowiedzi do @mijustin
40-60% c.rate is quite optimistic for many SaaS. Another variable to consider is the time to conversion: some businesses require long time of marketing/sales qualification to convert users. This makes things harder: the more trials you generate, the more sales people you need.
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I've always used these numbers as a general benchmark (pulled over the years from @robwalling and @patio11).pic.twitter.com/6OFi0oQzIj
Wydaje się, że ładowanie zajmuje dużo czasu.
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