The biggest problem I see from SaaS who target SMBs is they’re not getting enough trials. (You'll need more than you think).
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Many aspiring bootstrapped SaaS founders are former consultants, who are used to getting a few leads per month. The fundamentals of SaaS are different. You can't dedicate significant resources to nurturing just a few leads a month.
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SaaS is more akin to selling cups of coffee than selling heavy-duty machinery. You want to see a lineup of people queuing up for your product every day. (Like at a coffee shop) Otherwise, you're selling enterprise software (which is fine; just a different model).
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I just spoke with three other bootstrapped SaaS founders (all who have launched within the last 5 years and have traction). Here's how many monthly trials we're getting: 250 400 300 600 (These are 2-3 person companies.)
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Clarification: I'm not saying you should be getting hundreds of trials right of the bat. You'll gradually ramp up over time. Here's how it looked for
@TransistorFM:pic.twitter.com/IOQnt4sWbJ
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100%, and this demand can be tested before building anything!
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How did you test it at legal monster?
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40-60% c.rate is quite optimistic for many SaaS. Another variable to consider is the time to conversion: some businesses require long time of marketing/sales qualification to convert users. This makes things harder: the more trials you generate, the more sales people you need.
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It all depends on the product, of course. Some products sell themselves without the need of sales people, but in B2B this is often not the case...
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This could be an incredible amount of support for people who aren’t paying, depending on the product. It can be a difficult way to grow.
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Depends on the product and your guides (videos, docs) I think
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Wydaje się, że ładowanie zajmuje dużo czasu.
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