The biggest problem I see from SaaS who target SMBs is they’re not getting enough trials. (You'll need more than you think).
-
-
This advice is mostly for solo-founders (or dual founders) who want to build a small, profitable, bootstrapped company that gives the founders a good living. People I know in this category (who target SMB) are generally getting at least 200-500 new trials per month.
Pokaż ten wątek -
From the bootstrapped founders I've spoken with (and my own experience), hitting 200-500 trials per month is where the business feels like it's working. (Again: this depends on your price point, churn, CAC) For me, 200 trials per month was when I went full-time on the business.
Pokaż ten wątek -
Many aspiring bootstrapped SaaS founders are former consultants, who are used to getting a few leads per month. The fundamentals of SaaS are different. You can't dedicate significant resources to nurturing just a few leads a month.
Pokaż ten wątek -
SaaS is more akin to selling cups of coffee than selling heavy-duty machinery. You want to see a lineup of people queuing up for your product every day. (Like at a coffee shop) Otherwise, you're selling enterprise software (which is fine; just a different model).
Pokaż ten wątek -
I just spoke with three other bootstrapped SaaS founders (all who have launched within the last 5 years and have traction). Here's how many monthly trials we're getting: 250 400 300 600 (These are 2-3 person companies.)
Pokaż ten wątek -
Clarification: I'm not saying you should be getting hundreds of trials right of the bat. You'll gradually ramp up over time. Here's how it looked for
@TransistorFM:pic.twitter.com/IOQnt4sWbJ
Pokaż ten wątek
Koniec rozmowy
Nowa rozmowa -
-
-
Bootstrapped or not... and you'll likely need thousands a month, not hundreds.
Obviously lots of variables as you mentioned...
At Carbonmade, for example, we were adding ~500 trials a day. -
Was Carbonmade credit card upfront?
- Pokaż odpowiedzi
Nowa rozmowa -
-
-
Bootstrappers need to make adoption as frictionless as possible. Requiring a credit card, prepay for a year, no-refund policy.... All those things reduce adoption. A big company can swing that b/c they have brand trust. You don't. You need every customer you can get
-
Like everything, it depends. In years 1-5 I think it makes the most sense to have credit card upfront (and even beyond that sometimes). Rob and Mike have a great episode on this: https://www.startupsfortherestofus.com/episodes/episode-179-when-to-ask-your-customers-for-credit-cards …pic.twitter.com/PfC3KfpvoI
- Pokaż odpowiedzi
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building