The biggest problem I see from SaaS who target SMBs is they’re not getting enough trials. (You'll need more than you think).
-
-
I realize there are lots of other variables: - # of founders and employees you have - what you want out of the business - cost to acquire a customer - churn %, and LTV But generally: If you're bootstrapping SaaS, you're likely going to need hundreds of trials per month.
Pokaż ten wątek -
This advice is mostly for solo-founders (or dual founders) who want to build a small, profitable, bootstrapped company that gives the founders a good living. People I know in this category (who target SMB) are generally getting at least 200-500 new trials per month.
Pokaż ten wątek -
From the bootstrapped founders I've spoken with (and my own experience), hitting 200-500 trials per month is where the business feels like it's working. (Again: this depends on your price point, churn, CAC) For me, 200 trials per month was when I went full-time on the business.
Pokaż ten wątek -
Many aspiring bootstrapped SaaS founders are former consultants, who are used to getting a few leads per month. The fundamentals of SaaS are different. You can't dedicate significant resources to nurturing just a few leads a month.
Pokaż ten wątek -
SaaS is more akin to selling cups of coffee than selling heavy-duty machinery. You want to see a lineup of people queuing up for your product every day. (Like at a coffee shop) Otherwise, you're selling enterprise software (which is fine; just a different model).
Pokaż ten wątek -
I just spoke with three other bootstrapped SaaS founders (all who have launched within the last 5 years and have traction). Here's how many monthly trials we're getting: 250 400 300 600 (These are 2-3 person companies.)
Pokaż ten wątek -
Clarification: I'm not saying you should be getting hundreds of trials right of the bat. You'll gradually ramp up over time. Here's how it looked for
@TransistorFM:pic.twitter.com/IOQnt4sWbJ
Pokaż ten wątek
Koniec rozmowy
Nowa rozmowa -
-
-
I think there are additional factors, such as the size of the company and the maturity of the product. Your generalization wouldn't work for a product that is below $10k MRR, because 300 trials with 60% conversion is about 180 paying customers. Growth is relative, not definite.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
-
-
-
So that's like what? 20-30k visits a month to maybe be lucky of getting that? What's your advice on driving traffic like that as a solo-founder - big following is a good start I assume?
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
-
-
-
Your trial to paid is 50%?
-
Was thinking the same. It seems really high.
- Pokaż odpowiedzi
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building