Brand awareness + WoM + keyword searches drives most SaaS revenue. If a customer is ready to buy, they don’t need to be told the benefits. They just need to know: a) are they in the right place (does this product do what they want it to do) b) can they trust you
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have you considered that folks who go as far as sending a support ticket or engage on a chat are by definition high-intention? Also, have you considered that this might depend on the fact thet Transistor is a very straight-forward, commoditized product?
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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I'm curious: name one company that has a feature-based copy homepage. I checked Slack, Intercom, Mailchimp; companies that are very big and people who land on their website are very unlikely to be "low-awareness". Still, they ALL benefit-copy homepages.
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Tyler from http://LessAnnoyingCRM.com pointed out that they can do feature-based copy because audience awareness is high and features == benefits.
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Don't you get that people who submit support tickets/chats/calls are *all high awareness/motivation* ? What you're saying is basically "I've sat at the top of a mountain for 10 years. And what potential climbers want isn't better paths and climbing gear, but a hot drink."
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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