At the very least, tell visitors which product category you’re in.
“The customer tries to figure out what box to put you in; what frame of reference to put you in. And if you don't give them a box they have to make one up." – @aprildunfordpic.twitter.com/ws3IVAl8ue
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it's interesting you use this example because that homepage actually uses benefit-copy all over :) They even have a section literally called "Benefits"
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I didn’t say you shouldn’t talk about benefits! What I’m railing against is the idea of writing long, benefit-driven copy, as opposed to specifically telling me what your app does.
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Just so I understand, you think Basecamp are going to switch from their current homepage (the hero section of which is 100% *only* benefits, *zero* features), to something with more feature and less benefits copy in the future?pic.twitter.com/rCFxbMgK47
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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