Increasingly, I'm skeptical of this copywriting advice: "Focus on benefits over features." In practice, it makes the copy longer, more abstract, and harder to parse for potential customers. When folks land on your website, they just want to know: "What does this company do?"
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Customers fall on a spectrum. 1: Problem & solution ignorant 2: Problem aware & solution ignorant 3: Problem & solution aware If you are in level 3 you don't need benefits. Just information about what makes the product different.
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Justin Jackson podał/a dalej Justin Jackson
I wonder if the marketing site is the place to address 1 & 2.https://twitter.com/mijustin/status/1277031091690496002 …
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Justin JacksonKonto zweryfikowane @mijustinA marketing site should be for people who have a high level of awareness about the product category. (You're not teaching people about what a CRM is here.) If you're educating the consumer, that should happen in blog posts, videos, tutorials, talks, Twitter, podcasts, PR, ads.Pokaż ten wątek1 odpowiedź 0 podanych dalej 0 polubionych -
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Probably not. If you have a problem you don’t know how to solve, you’re more likely to land on a blog post about the topic than a marketing site.
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Exactly. That’s part of my point. Awareness is built in community, conversations, ads, blog posts, press, PR, tutorials, etc. I don’t think it happens on a homepage that often.
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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