When people are looking for a solution, do they search: "Easily manage your company's financial future on all your devices." or do they type in: "Accounting software?" They're looking for ACCOUNTING SOFTWARE. Tell them what you do right away.
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Would you mind digging more into that, the idea that, as a new co, you dont have to niche down? My current view on this borders on the sacrosanct(new co’s should niche, establish beachhead), which makes me suspicious of it lol
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This has been a great thread btw. Big fan of you both
@mijustin and@aprildunford
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There are exceptions but I've found few examples of startups that beat an established leader in a category. Fewer still of startups that created a category and won it. You can win a category if it exists and there isn't a clear leader there yet however - maybe that's your market?
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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