Increasingly, I'm skeptical of this copywriting advice: "Focus on benefits over features." In practice, it makes the copy longer, more abstract, and harder to parse for potential customers. When folks land on your website, they just want to know: "What does this company do?"
I wonder if the marketing site is the place to address 1 & 2.https://twitter.com/mijustin/status/1277031091690496002 …
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Probably not. If you have a problem you don’t know how to solve, you’re more likely to land on a blog post about the topic than a marketing site.
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Exactly. That’s part of my point. Awareness is built in community, conversations, ads, blog posts, press, PR, tutorials, etc. I don’t think it happens on a homepage that often.
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