Increasingly, I'm skeptical of this copywriting advice: "Focus on benefits over features." In practice, it makes the copy longer, more abstract, and harder to parse for potential customers. When folks land on your website, they just want to know: "What does this company do?"
In Feb 2004, Basecamp launched with: "web-based project management and extranet for creative service firms." https://web.archive.org/web/20040204224142/http://www.basecamphq.com/ … But by July 2004, they'd switched to the more general "Painless project management" positioning. https://web.archive.org/web/20040704063826/http://basecamphq.com:80/ … A quick transition!pic.twitter.com/9rVeq9y2sp
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But you can't just look up the old web pages to know what the markets looked like and what iterations worked and which didn't. In some cases you see the stuff that didn't work before the stuff that did (Apple for example - there were some bad years there).
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I just don’t think your only option (when entering an existing, mature category) is to niche down (ie. CRM for lawyers, CRM for banks or CRM for subscription businesses.) It can’t be that binary. (And with
@TransistorFM, niching hasn’t been a big driver of growth) - Pokaż odpowiedzi
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I used to have an old boss that always said "don't get caught smoking your competitor's marketing"
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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