Increasingly, I'm skeptical of this copywriting advice: "Focus on benefits over features." In practice, it makes the copy longer, more abstract, and harder to parse for potential customers. When folks land on your website, they just want to know: "What does this company do?"
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Is it that simple? Your screenshot of keyword volume assumes a person (not even necessarily a developer) at a particular stage in the awareness journey. What about the rest? Would a developer not be more likely to respond to a landing page for a course on how to get paid faster?
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A benefit-laden landing page. Then a backend offer to use the software, if they’d like (but the course would help regardless of software choice).
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