Increasingly, I'm skeptical of this copywriting advice: "Focus on benefits over features." In practice, it makes the copy longer, more abstract, and harder to parse for potential customers. When folks land on your website, they just want to know: "What does this company do?"
Well, in this case I want to know: did this copywriting sell more cars? 
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The answer is yes. A lot more cars. David Abbott is one of the very best copywriters of all time by any metric you care to choose.
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No good copy is just benefits - what people really mean is make sure your copy makes people take away the benefits. That does not mean only write benefits.
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