*turns up volume so people in the back can hear* ... It’s all about awareness levels!https://twitter.com/mijustin/status/1276611514850373632 …
In my experience, “the long tail” doesn’t actually drive that much business. Brand awareness + WoM + keyword searches drives most SaaS revenue. This has applied in all sorts of different product categories. It might be different in DTC (I don’t have experience with that).
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I don’t think we’re disagreeing? I’m saying features vs benefits depends on audience awareness.
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Yes, but my frame of reference is that (in most cases) indies should be going after categories with strong awareness and demand. https://twitter.com/mijustin/status/1276680158812893184?s=21 …https://twitter.com/mijustin/status/1276680158812893184 …
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But the 'real' answer is that it depends on the visitor's awareness levels!