*turns up volume so people in the back can hear* ... It’s all about awareness levels!https://twitter.com/mijustin/status/1276611514850373632 …
How does a person land on your website if they have low awareness levels? What brings them there in the first place?
-
-
This isn’t at all uncommon unless you’re in an market where you’re basically providing a commodity. Could be... - click through from content marketing (on your own domain or external) - social ads - other non-search ads - search ads/SEO for related keywords
-
In my experience, “the long tail” doesn’t actually drive that much business. Brand awareness + WoM + keyword searches drives most SaaS revenue. This has applied in all sorts of different product categories. It might be different in DTC (I don’t have experience with that).
- Pokaż odpowiedzi
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
But the 'real' answer is that it depends on the visitor's awareness levels!