*turns up volume so people in the back can hear* ... It’s all about awareness levels!https://twitter.com/mijustin/status/1276611514850373632 …
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My bad. You said you were “*increasingly* skeptical” of benefits > features. So I thought it safe to assume your recent experiences with Transistor had skewed/clouded your previously excellent judgement

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My thoughts all fall under the umbrella of “the market you’re in will determine most of your growth.” I’ve worked in categories that had low demand. In some cases I could “juice conversion” by highlighting benefits. But overall, a category with strong demand was better.
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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But the 'real' answer is that it depends on the visitor's awareness levels!
Before that, I was in the snowboard industry (starting in 2001).
In most cases, purchasing behavior is driven by desire for the product category (“email newsletter”) or brand.