It's no wonder so many creators are going *back* to paid newsletters and selling direct to customers. Email is the last bastion of the free and open web. (Guaranteed if any company could have locked it down and controlled the ecosystem completely, they would have).
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Folks keep assuming that content creators want their work to be supported by dynamically inserted ads on a central platform. Look at what YouTubers have to put up with. Lower and lower ad rates. Increasingly, creators are looking for more sustainable ways to make a living.
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Comedians used to rely on HBO and Netflix; now they can start an email newsletter and sell their special directly to fans. Thinkers like Sam Harris used to rely on publishers; now he can start a free podcast and upsell fans to his private podcast. Open and independent is
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Fuck I'm mad.
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Thank god AOL wasn’t able to “lock down” the web, back when they controlled the primary portal. I’m sure they (and their shareholders) would have moved it though! Some things shouldn’t be owned or controlled by a single party.
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W odpowiedzi do @mijustin
They did! AOL is how most people got "on" the internet. You clicked the AOL link and were stuck in AOL world unless you knew how to go around it. But then dynamics change.
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W odpowiedzi do @ianlandsman
They didn’t lock down the web! They couldn’t control it. They had all of their add-ons, but folks just wanted the web. I was on Compuserve; I just closed down their portal as soon as I was dialed in, and opened Mosaic.
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W odpowiedzi do @mijustin
Yep, but how's that different? Nobody will have to use Spotify. You'll always be able to publish an RSS feed on your own domain and there will always be some tools that read that and play podcast. I don't think anyone things that's going away in total.
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W odpowiedzi do @ianlandsman
When a single platform (Youtube) gets enough market share, they can snuff out the other options (iFilm, Atom Films, Metacafe). This is the “winner takes all” narrative that’s so popular in tech.
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W odpowiedzi do @mijustin
It's more like winner takes most, but I agree. The issue though is what does the market want? I think the market has spoken very clearly. See personal privacy vs Facebook. Consumers want to make certain tradeoffs and generally, tech geeks are not in the mainstream on these things
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I think (and hope) that the tide is starting to go back the other way.
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