Tired of these tired takes that say “inevitably, open standards like podcasting must one day be consolidated into a single platform controlled by a megacorp.” Fuck that! Millions of people read sites based on RSS every day. No one controls the CMS, monetization, or client.
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The web was the first time in history where individual creators got some leverage. It gave us the power to distribute our work, without gatekeepers. When a single company controls distribution, we lose that leverage.
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Thank god Hotmail wasn’t able to “lock down” email and force everyone to send and receive msgs through their platform. But, I’m sure MSFT would have loved it! (Can you imagine how profitable you’d be if you could control all electronic messaging?) Some things shouldn’t owned.
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It's not surprising that many of the most successful bootstrapped businesses were built on top of email (MailChimp, ConvertKit, Campaign Monitor, Postmark, Litmus). Open platforms create opportunities for small businesses.
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It's ironic that analysts are assuming Spotify's vertical integration will somehow be the death knell for Apple Podcasts and RSS when Joe Rogan built his empire purely on those platforms (and 0% on Spotify). 190 million downloads/month. Hosted on Libysn. Distributed on iTunes.
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Somehow, ~10.5 million people were able to find Joe's show every week, using the open standard + iTunes. That's doesn't mean RSS (or Apple Podcasts, Pocket Casts, Overcast) can't be improved; but it's incredible how well it's working already.
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They did! AOL is how most people got "on" the internet. You clicked the AOL link and were stuck in AOL world unless you knew how to go around it. But then dynamics change.
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They didn’t lock down the web! They couldn’t control it. They had all of their add-ons, but folks just wanted the web. I was on Compuserve; I just closed down their portal as soon as I was dialed in, and opened Mosaic.
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