Tired of these tired takes that say “inevitably, open standards like podcasting must one day be consolidated into a single platform controlled by a megacorp.” Fuck that! Millions of people read sites based on RSS every day. No one controls the CMS, monetization, or client.
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Thank god AOL wasn’t able to “lock down” the web, back when they controlled the primary portal. I’m sure they (and their shareholders) would have moved it though! Some things shouldn’t be owned or controlled by a single party.
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The web was the first time in history where individual creators got some leverage. It gave us the power to distribute our work, without gatekeepers. When a single company controls distribution, we lose that leverage.
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Thank god Hotmail wasn’t able to “lock down” email and force everyone to send and receive msgs through their platform. But, I’m sure MSFT would have loved it! (Can you imagine how profitable you’d be if you could control all electronic messaging?) Some things shouldn’t owned.
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It's not surprising that many of the most successful bootstrapped businesses were built on top of email (MailChimp, ConvertKit, Campaign Monitor, Postmark, Litmus). Open platforms create opportunities for small businesses.
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It's ironic that analysts are assuming Spotify's vertical integration will somehow be the death knell for Apple Podcasts and RSS when Joe Rogan built his empire purely on those platforms (and 0% on Spotify). 190 million downloads/month. Hosted on Libysn. Distributed on iTunes.
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Somehow, ~10.5 million people were able to find Joe's show every week, using the open standard + iTunes. That's doesn't mean RSS (or Apple Podcasts, Pocket Casts, Overcast) can't be improved; but it's incredible how well it's working already.
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To be really fair, only the super-winners can do this. Your average content creator remains invisible, toiling away at creating and getting little in return. That's *why* they turn to the big platforms, the hope that it'll enable sales. It's a vicious circle.
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In the old days, when you needed to own a printing press, way less folks had the ability to make a living independently.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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