Business ideas are observations paired with hunches. Observation: "This is what people are doing. This is what people want. This is where the market is headed." Hunch: "Here's a way we could help people to get the result they want. (And do it better than what's available)."
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If you're not generating good ideas it's probably because: - you haven't had enough experience in a given sector, - you haven't learned to observe the way people behave, - you haven't honed your instincts for recognizing the "pull" of a market.
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This misses how most good ideas and results a result from stochastic tinkering. And how most post hoc generalize a top down theory of why the idea worked. For years people scoffed at Semmelweis’s idea to wash hands. He executed why they should - poor results. Was his idea bad?
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This is my current framework: https://twitter.com/mijustin/status/1256301356727414784?s=21 … https://twitter.com/mijustin/status/1256301356727414784 …
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