If you don’t believe me, go browse old listings on Product Hunt. You’ll see page after page of beautifully executed products that never achieved meaningful traction. There have been thousands of ideas posted; most failed. Are ideas really “easy?”
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Folks keep commenting: "But coming up with ideas *is* easy!" Coming up with low-quality ideas is easy. (So is executing something poorly).
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There are tons of tech people who are skilled at building software but struggle to build good software businesses. The difference is in the quality of their ideas.
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We underestimate the power of a good idea. Most of the future potential for success is contained within the idea itself. Of course you need to *do the work* to move forward. But the idea determines your direction and momentum.
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We often compare ideas to seeds. But a bad seed can’t grow into a plant; only a good seed can. Got a bad idea? Don’t spend lots of time fertilizing it, watering it, and trying to get it to grow. No! Throw it away. Focus on cultivating good ideas and helping them grow.
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I know talented makers who had to hunt for years before they found a good idea. Good ideas are not easy to find. Often, you have to wait for them. The problem is, most of us are impatient and want to *execute* as soon as possible, so we pick the first idea that comes to mind.
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When an author says: “I have an idea for my next book” the success of that book largely depends on the concept they’ve chosen. The same is true in business.
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W odpowiedzi do @mijustin
1 - I think the idea that “ideas are cheap” was expressed/endorsed early on by investors, who see lots of ideas and therefore may have a skewed perspective 2 - Some of the evidence you’re citing (eg Product Hunt) supports the idea that supply >> demand for ideas
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W odpowiedzi do @mcdickenson
Not sure what you mean in 2.
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W odpowiedzi do @mijustin
That a catalog of ideas that have failed seems to me to support the original meme, that there’s a graveyard of cheap ideas that failed on execution. When I look at Product Hunt posts that never took off I generally don’t think “that’s a bad idea”
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Weird. That’s exactly what I think! Tons of examples of well executed products in the PH graveyard. Hell, Google itself has a graveyard with well-executed products, but where the underlying idea didn’t excite users.
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W odpowiedzi do @mijustin
Totally fair, thanks for sharing your perspective on this. If you end up writing more about it you’re welcome to use this photo I took at Ben & Jerry’s “flavor graveyard” http://mattdickenson.com/2016/10/31/flavor-graveyard/ …
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