The market you choose, and the idea that you focus on, are the most important business decisions you’ll make. They determine your trajectory. Yes, how you execute is a part of that, but your ceiling for success is set by the idea itself.
Think about Harry Potter (or Star Wars). Certainly, the eventual distribution, marketing, etc helped, but initially JK Rowling and Lucas were relatively unknown (and didn’t have an audience). What *did* they have? A great concept for a story.
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I agree that with a remarkable story you can overcome not having an existing reputation or excellent sales/marketing channels. I'm just saying that the % of what plays the biggest weight is probably something like: 80% reputation 15% channels 5% concept
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When you're starting out and don't have much in the reputation locker, you need to really nail the remaining 20% and maximise it, at which point the idea has a far bigger weight.
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