I know it’s popular to say “Ideas are easy. Execution is everything,” but I disagree. If ideas are so easy, why are most business ideas so bad? The opportunity you identify, and focus on, matters a lot.
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1/ Yeah, I think a lot of ideas don’t come from personal experiences and a lot of people sit down and try to squeeze one out so hard all in pursuit of making money. That’s why most ideas suck. Ideas are easy if we just get present and observe more.
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2/ To ur point abt working hard/smart. Airbnb is a rediculous idea, it’s execution that made it work & everything after it. Uber is the most obvious and simple idea. I talked to many ppl in NYC in 09-11 who wanted taxi at a push of a button. Yet only Kalanick&co pulled it off
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