I know it’s popular to say “Ideas are easy. Execution is everything,” but I disagree. If ideas are so easy, why are most business ideas so bad? The opportunity you identify, and focus on, matters a lot.
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Maybe it’s just semantics then. In my head, the idea is always just the seed, the start. “Wouldn’t it be amazing if____”. Those are easy. But how you raise that idea, change it, test it, that’s execution. In my experience, shaping happens in execution, not just in brainstorming.
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I think there’s a time (before the execution) where the quality of the idea reveals itself: - how many people seem to want this? - what attributes of this do they want? - what’s a feature that everyone is missing, but people clearly want? It roughly fits the Hill Chart model.pic.twitter.com/ebTvhFfZyg
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