I know it’s popular to say “Ideas are easy. Execution is everything,” but I disagree. If ideas are so easy, why are most business ideas so bad? The opportunity you identify, and focus on, matters a lot.
If ideas are so easy, why are most business ideas so bad? When I scroll through old Product Hunt listings, I see page after page of ideas that people have executed on. The products themselves are often well-built; it’s the underlying idea that’s bad.
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Because most of the time people force it out of themselves instead of deriving ideas from the context around themselves or others. When you say someone has executed on an idea, what specifically do you mean?
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Meaning, a product can be well-built, they can have the best marketing person, they can have the perfect launch, and attract thousands of users... but the underlying idea has no “pull.” The ultimate outcome is most influenced by the idea; not by how hard (or smart) people work.
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