I know it’s popular to say “Ideas are easy. Execution is everything,” but I disagree. If ideas are so easy, why are most business ideas so bad? The opportunity you identify, and focus on, matters a lot.
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We underestimate the power of a good idea. Most of the future potential for success is contained within the idea itself. Of course you need to *do the work* to move forward. But the idea determines your direction and momentum.
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We often compare ideas to seeds. But a bad seed can’t grow into a plant; only a good seed can. Got a bad idea? Don’t spend lots of time fertilizing it, watering it, and trying to get it to grow. No! Throw it away. Focus on cultivating good ideas and helping them grow.
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I know talented makers who had to hunt for years before they found a good idea. Good ideas are not easy to find. Often, you have to wait for them. The problem is, most of us are impatient and want to *execute* as soon as possible, so we pick the first idea that comes to mind.
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When an author says: “I have an idea for my next book” the success of that book largely depends on the concept they’ve chosen. The same is true in business.
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“I’m working on an idea for a new app.” If you’re reasonably good at execution, what matters is *whether people want what you’re building.* That speaks to the strength of the idea.
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Realizing that many of you use this framework: Idea
Execution (and validation is a part of execution)
That’s not how I think about ideas and execution.Pokaż ten wątek
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It’s not that ideas are easy. It is that they’re cheap. The expensive part is driving them into reality. The expense isn’t just financial...
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And their quality of marketing. If no one knows about you, it doesn't matter how good your products are.
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A great idea with lackluster execution can still make money. A crummy idea with killer execution likely will not.
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Is it really "killer execution" if you're not seeing the need to pivot? Ideas change so much from inception. Airbnb was accomdation for conferences Uber was on demand black cars Google was pure search technology licensed to others PayPal was security software for pda
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