I know it’s popular to say “Ideas are easy. Execution is everything,” but I disagree. If ideas are so easy, why are most business ideas so bad? The opportunity you identify, and focus on, matters a lot.
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The ability to identify a good idea takes a lifetime of effort! It’s the culmination of the experiences you’ve had, the markets you’ve observed, the customers you’ve listened to, the experiments you’ve run. In software, the execution piece (building it) is easy by comparison.
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The market you choose, and the idea that you focus on, are the most important business decisions you’ll make. They determine your trajectory. Yes, how you execute is a part of that, but your ceiling for success is set by the idea itself.
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The risk with overemphasizing “execution” is it deludes people into running that if they work hard enough they can make any idea successful. It’s just not true. On the flip side, an idea that has tons of demand may need less “hard work” to make it succeed!
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If you don’t believe me, go browse old listings on Product Hunt. You’ll see page after page of beautifully executed products that never achieved meaningful traction. There have been thousands of ideas posted; most failed. Are ideas really “easy?”
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Folks keep commenting: "But coming up with ideas *is* easy!" Coming up with low-quality ideas is easy. (So is executing something poorly).
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W odpowiedzi do @mijustin
In Getting Real, there is a quote about ideas being multipliers: "The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000." https://basecamp.com/gettingreal/06.5-done …
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Yeah, that’s a Sivers quote as well:
https://sivers.org/multiply
Historically, I’ve always believed it, but now I’m pushing pack on that idea. 
Wydaje się, że ładowanie zajmuje dużo czasu.
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