First, my audience isn't one-dimensional. We all live in a social, economic, and political context. We have feelings, families, histories. "Business" exists within these contexts. If my ideas about business are divorced from their human context, how helpful are they really?
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Business is profoundly affected by the outside world. Politics, natural disasters (and our response to them), economies, societal beliefs: all of these things affect markets. So if you're a "business person," you should care about things not related purely to business.
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I started a business so that I could be more meaningfully involved with my community, family, and environment. Business is a means to an end. It's a tool humans invented so we could have better lives. Why not talk about what that "better life" could look like?
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If you think the purpose of life is to "Start business. Make most money. Die." please unsubscribe. That's not what I'm here for. I want to engage with an audience that wants more out of life.
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We need leaders, bloggers, podcasters, founders, and creators who bring their whole selves to their craft and their community. We are not one-dimensional figures.
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(BTW - here's the post that incited the "stay in your lane" email I received today)https://justinjackson.ca/cure
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Please note, “bringing our whole selves” to the conversation doesn’t give us license to be: - rude - careless - offensive - obnoxious - inconsiderate - discriminatory It’s the opposite! We have to be more considerate, more kind, more thoughtful.
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This gets to the core issue: Do you want "pop music" ("I just want the artist to make the same kind of music over and over again") or do you want the artist to explore new genres and topics that interest them now? Neither is "bad;" it's a personal consumer preference.
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Bands face this all the time: "You used to sing about going to high school and partying! Now you just sing about global warming. Go back to the old stuff!" Again, if grown adults want to keep singing songs about being teenagers that's fine. But it's also OK to grow.
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Also, the "stay in your lane" rhetoric is a convenient way for us capitalists to ignore the problems in our current system:
"Let's talk about raising workers' wages."
"Stay in your lane dude!"
"We're destroying the environment."
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