I couldn't find much articles/blog posts about customer's retention on SaaS. I know just LeanAnalytics. If you know great books or articles, let me know plz.
Are you looking for ways to increase retention? Can you tell me more about your SaaS?
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Our service is platform to learn programming language "Python" through the web, named PyQ (https://pyq.jp ). Users can subscribe plans and then they can learn whole contents in it. We provide contents about basic programming and also "Web" or "MachineLearning" and so.
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Retention is definitely harder with content-based subscription products. There are some good insights here:https://info.recurly.com/research/churn-rate-benchmarks …
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