"Idea & execution" roughly maps to "demand & supply" Idea = people might want "x" Execution = actually delivering "x" When you launch something and it doesn't quite work, many blame the demand when they should blame their own supply, for ego-protection reasons. Avoid this!
Often, when we get that feeling of unlocking “great execution” what we’ve actually unlocked is a “pent-up pocket of demand.” I’m not saying that quality doesn’t matter! The quality of a thing can be a facet of demand. (“I want a better quality pen.”)
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The two concepts are definitely tangled up. For example, I had a relatively flat March but so far my posts in April have done super well. Why is that? You could say "better execution of the concept of Divinations" or you could say "better idea (topic selection)"
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I think topic selection was the key, but I'd still bucket this under "execution"
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