"Idea & execution" roughly maps to "demand & supply" Idea = people might want "x" Execution = actually delivering "x" When you launch something and it doesn't quite work, many blame the demand when they should blame their own supply, for ego-protection reasons. Avoid this!
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Ah! It's the last bit is where we disagree. I think there are many enormous opportunities where mediocre execution isn't enough, and launching a crappy MVP will give you a false negative. I should really think this through, though. It's just an instinct tbh.
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Often, when we get that feeling of unlocking “great execution” what we’ve actually unlocked is a “pent-up pocket of demand.” I’m not saying that quality doesn’t matter! The quality of a thing can be a facet of demand. (“I want a better quality pen.”)
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