Marketing is about directing the people, who are already searching for a solution, towards your product.
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It’s very difficult to put people who are not in motion into motion.
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If it solves a painful critical problem for them, chances are they are looking for a solution.
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I agree we need to build products based on that idea! But I think, even once you've done that, most new companies are still in the business of 'finding customers' who are looking for a solution like theirs, but who haven't come across it yet.
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I think there is a difference between marketing (finding customers for your product) and audience exploration (finding customers to build a product for). Different kinds of “finding”. Find the niche audience with a problem. Then build and find where you can sell to them.
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with the internet, i don’t think there are any door to door salesmen anymore, the internet is a bunch of people seeking stuff out, but the people are invisible, hidden behind search terms and forums.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Great article! Any suggestions on concrete strategies for doing this systematically? E.g. - given I know domain X, how do I find out what people really want?
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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I call BS on this one. While it might help you find P/M fit, once you need to grow past that you need to generate that demands. Even more when your product is coming from a technological shift. You need to educate the market. For example Kubernetes, serverless
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The spirit of my piece is about the early-stage “which product am I going to build?” stage. https://twitter.com/arvidkahl/status/1233786264387715074?s=21 …https://twitter.com/arvidkahl/status/1233786264387715074 …
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