Trying to create a new category is incredibly difficult. People almost always buy products in categories they're familiar with. April has a good thread on this:https://twitter.com/aprildunford/status/1092092829361418240 …
-
Pokaż ten wątek
-
Demand grows on its own, influenced by a variety of factors, until it reaches a tipping point, at which point companies build things that satisfy that demand.
1 odpowiedź 1 podany dalej 9 polubionychPokaż ten wątek -
What factors shape market demand? - Changes in price or supply for related goods - Government policy, investment, R&D - The ubiquity of related technologies - Evolving societal trends and tastes - Evolution in a product category - Rising (or falling) incomes - Economic cycles
1 odpowiedź 2 podane dalej 12 polubionychPokaż ten wątek -
Supply generally follows demand. This makes sense! Customer demand increases, entrepreneurs respond to that demand by supplying a solution. For example, Airbnb hosts respond to demand; they don't create it. Ref: https://www.forbes.com/sites/hbsworkingknowledge/2018/02/27/the-airbnb-effect-cheaper-rooms-for-travelers-less-revenue-for-hotels/#bea6f2bd672f …pic.twitter.com/pSKurhJs9V
1 odpowiedź 1 podany dalej 8 polubionychPokaż ten wątek -
If Apple “created demand” for the iPhone, why can’t they replicate that success across all their products? Because they can’t define the size and shape of demand! That’s my point. There were pre-existing market conditions in the smartphone market that Apple benefitted from.
1 odpowiedź 3 podane dalej 11 polubionychPokaż ten wątek -
We have limited influence over: - What kinds of things customers want - How bad they want them - Global supply But we have almost zero influence over: - How many customers there are - How much they can spend - What their alternatives are - Socio-political trends
2 odpowiedzi 2 podane dalej 12 polubionychPokaż ten wątek -
VC money enables startups to operate outside of normal market conditions: - CAC doesn’t matter as long as user base is growing - They can undercut market prices (and lose money) - Often, they ignore gov regulations It looks like they’re creating demand, but it doesn’t last.
1 odpowiedź 2 podane dalej 10 polubionychPokaż ten wątek -
I wrote a post that expands on these ideas: "Ultimately, your product's potential is determined by the size, momentum, and characteristics of your market." https://justinjackson.ca/surfing pic.twitter.com/GWanzCGEOY
2 odpowiedzi 2 podane dalej 13 polubionychPokaż ten wątek -
What does responding the the “pull of the market” look like? http://Tailwindui.com was just announced a few hours ago. There are hundreds of tweets like this:pic.twitter.com/eFaCLNxs50
2 odpowiedzi 1 podany dalej 9 polubionychPokaż ten wątek -
W odpowiedzi do @mijustin
I mean, technically
@adamwathan and co did create demand for tailwindui. If they hadn't built tailwind, who would buy tailwindui?
1 odpowiedź 0 podanych dalej 3 polubione
The demand came from the market. They saw the response they were getting to Steve Shoger’s tweets (market demand). That demand lead them to create Refactoring UI, Tailwind CSS, etc This wave has been developing for a while (Bootstrap, Bootstrapping Design, Semantic UI, etc).
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building