Many smart people would disagree. Was anyone "pulling" to let strangers AirBnB their place?
Perhaps @mijustin is thinking in terms of 1-to-n businesses. Zero to 1 is a different game.
"If I'd asked customers what they wanted, they would've told me a faster horse." - Henry Fordhttps://twitter.com/mijustin/status/1230531948692426752 …
If big companies can truly "create" demand, why can’t Apple replicate their iPhone success across all their products? It seems the size and shape of demand is defined externally. There were pre-existing market conditions in the smartphone market that Apple benefitted from.
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I've read the thread. No need to copy/paste.
Apple is a category perfecter, via exceptional UX, more so than category creator...
But I'll bite.
Macintosh, iMac, iTunes, MacBook Air, iPod, iPad?
All massively successful Apple products.
Surely you know the A to your Q now. -
Yes, but if they can "create more demand," why wouldn't they create the same level of demand for all their products? Why is the HomePod such a bad seller? Why does Apple Music only have 20% market share? My point is that demand comes from the market, not the company.
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