Many smart people would disagree. Was anyone "pulling" to let strangers AirBnB their place?
Perhaps @mijustin is thinking in terms of 1-to-n businesses. Zero to 1 is a different game.
"If I'd asked customers what they wanted, they would've told me a faster horse." - Henry Fordhttps://twitter.com/mijustin/status/1230531948692426752 …
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I may be citing edge cases, but they're the world-changing power law winners. To play survival odds, entrepreneurs should chase existing demand. However, expected value heavily favors category creation. And selfishly, I don't want to live in a world of incremental baby steps.
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If big companies can truly "create" demand, why can’t Apple replicate their iPhone success across all their products? It seems the size and shape of demand is defined externally. There were pre-existing market conditions in the smartphone market that Apple benefitted from.
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