Entrepreneurs respond to existing demand, they don’t create it. The market should already be “pulling” for what you’re building; the demand should already exist.
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When there’s sufficient demand for a product you can feel it. It feels like the market is pulling you (as opposed to you trying to pull the market over to your product).
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The best businesses unlock pockets of untapped demand.
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Justin Jackson podał/a dalej April Dunford
Trying to create a new category is incredibly difficult. People almost always buy products in categories they're familiar with. April has a good thread on this:https://twitter.com/aprildunford/status/1092092829361418240 …
Justin Jackson dodał/a,
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Demand grows on its own, influenced by a variety of factors, until it reaches a tipping point, at which point companies build things that satisfy that demand.
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What factors shape market demand? - Changes in price or supply for related goods - Government policy, investment, R&D - The ubiquity of related technologies - Evolving societal trends and tastes - Evolution in a product category - Rising (or falling) incomes - Economic cycles
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Supply generally follows demand. This makes sense! Customer demand increases, entrepreneurs respond to that demand by supplying a solution. For example, Airbnb hosts respond to demand; they don't create it. Ref: https://www.forbes.com/sites/hbsworkingknowledge/2018/02/27/the-airbnb-effect-cheaper-rooms-for-travelers-less-revenue-for-hotels/#bea6f2bd672f …pic.twitter.com/pSKurhJs9V
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If Apple “created demand” for the iPhone, why can’t they replicate that success across all their products? Because they can’t define the size and shape of demand! That’s my point. There were pre-existing market conditions in the smartphone market that Apple benefitted from.
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We have limited influence over: - What kinds of things customers want - How bad they want them - Global supply But we have almost zero influence over: - How many customers there are - How much they can spend - What their alternatives are - Socio-political trends
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W odpowiedzi do @mijustin
It sounds like 'Nobody knows anything', so there is only one thing that we really can do - just try to make ideas real.
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We can learn to observe and recognize the shape of good markets.
Wydaje się, że ładowanie zajmuje dużo czasu.
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