You can definitely target a customer type ("Small SaaS companies") but the next step is to figure out *how they spend their money*:
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If you asked 100 small SaaS companies: "What subscriptions are you paying for?" They might respond: 1. Helpdesk & customer support (Kayako, Helpscout) 2. Email marketing (Mailchimp, ConvertKit) 3. Transactional email (Postmark, Mailgun)
potentially good markets.3 odpowiedzi 3 podane dalej 25 polubionychPokaż ten wątek -
Summary: "A group of people" is not a market. "A group of people spending money on X" is a market.
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Justin Jackson podał/a dalej Rob Walling
Another illustration of what I'm describing here. The fact that Rob is "a founder" isn't terribly pertinent. But (from a market perspective) what's more interesting is that he's "a founder who spends money on X."https://twitter.com/robwalling/status/1197195813920706563 …
Justin Jackson dodał/a,
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Also notable: How many products in
@robwalling's startup stack are from established companies, with generous free tiers? It's normal for startups to keep costs low! This is "the way things are" in that market. Don't chase a strategy based on "the way you wish things would be"1 odpowiedź 1 podany dalej 16 polubionychPokaż ten wątek -
I like the way
@corey_gwin describes this: “Look for demonstrated demand.”pic.twitter.com/6Y2ChRJojn2 odpowiedzi 3 podane dalej 24 polubionePokaż ten wątek -
Too often, entrepreneurs underestimate the power of inertia. If a group of people is not already paying to solve a problem, it’s highly unlikely they’ll change. You, likely, don’t have the energy, time, or resources to get a group who’s not spending to start spending.
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Don’t focus on finding a niche containing a certain number of people. What matters more is “there’s this many people spending X on Y.” Look for product categories with demonstrated demand, not crowds of people that might want something you have for sale.
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The fallacy goes like this; “There are a million of people in this group. Surely 1% will want what I have for sale.” But, it’s completely possible to have access to a large group where nobody wants what you have for sale.
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W odpowiedzi do @mijustin
Even if there is a small market that wants your product they also have to be willing to pay more than your cost of acquiring them as customers. That cost tends to get high if you have to market to a large group of people to sell to a tiny a fraction of them.
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Is that true? In an existing category, you have to spend way less time, energy, and money educating the customer. More competition doesn’t always increase CAC, does it?
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W odpowiedzi do @mijustin
Agree, targeting an existing category is one way to hone in and avoid expensive fishing for a tiny fraction of a mostly disinterested market.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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