SaferVPN (2013) ConvertKit (2013) Ghost (2013) Helpmonks (2015) Snappa (2015) Pinecast (2016) Transistor (2018) Rewardful (2018)
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Convertkit went for the niche of essentially coursemakers like Nathan (the founder) at the start, didn’t he?
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Yes, he's made it clear Converkit floundered and nearly shut down as an all purpose ESP (initially positioned as a direct MailChimp alternative) and didn't get traction until focusing on the "email for professional bloggers" niche. https://nathanbarry.com/2015-review/ pic.twitter.com/6dPtsdVmol
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Again, this particular thread is irrespective of positioning or nicheing. It’s asking the question: “In my category, which types of products get most of the revenue? And: is there anything left for an ancillary product?”
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Agreed. In your main/side framing, CK is a clear bootstrapped main dish success. Might argue that Drip is a counter-example getting initial traction as a side dish "form + drip sequence" product.
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W odpowiedzi do to @tylertringas@mijustin i jeszcze
I think if I remember the story right Drip actually struggled until they decided to be a full on email marketing platform? I swear I’ve heard Rob talk in podcasts about how just doing capture + sequence wasn’t enough to retain customers
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W odpowiedzi do to @adamwathan@mijustin i jeszcze
I think that's right and Drip is probably an example in favor of Justin's take here. But still, started with a niche entry point that got some revenue, traction, and audience. Might have flopped entirely if they tried to *launch* as a full-fledged ESP. Hard to AB test.
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W odpowiedzi do to @tylertringas@mijustin i jeszcze
Yeah I think reality is probably that any approach can work and any approach can fail. The idea that we can somehow distill it into a checklist that always repeatedly produces successful SaaS businesses is pretty absurd when you think about it head-on
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W odpowiedzi do to @adamwathan@tylertringas i jeszcze
My goal isn’t to produce “an absolute science for business success” but rather a list of favorable conditions that will increase your chance for business success.
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W odpowiedzi do to @mijustin@adamwathan i jeszcze
Agreed. But you are over-extrapolating from your own, I'd argue fairly unique, success with Transistor and IMO pointing new founders in the wrong direction. Or at least I need to signal here that founders who disagree with this should look me up at http://not.vc
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I’m not saying my POV is perfect, but I’m definitely curious about the factors that lead to success. (Btw - I’ve started multiple businesses since 1998. I have a biz undergrad. I’ve worked for multiple early-stage startups. I’m not “extrapolating” from one narrow experience)
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W odpowiedzi do to @mijustin@adamwathan i jeszcze
I believe that you are experienced and smart and also over-extrapolating from your recent experience (no insult intended). We agree on lots but diverge here. I'm way over twitter screentime for a sunday but we should debate it. Maybe
@adamwathan or@csallen would moderate0 odpowiedzi 0 podanych dalej 4 polubioneDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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