Almost everyone orders the entree. Some folks order appetizers. A few will order dessert. (If you’re building a product, I think it’s best to make the entree)
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Yes. Upsells are huge, especially if you’re the one offering the main dish. https://twitter.com/swizec/status/1219855724773163008?s=21 …https://twitter.com/Swizec/status/1219855724773163008 …
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Here,
@nbashaw and I explore this idea further: "Your product has to be in the main flow of what people need." – Nathanpic.twitter.com/vrCUvfJBpuPokaż ten wątek -
Related: “Most non-fiction writers make more from speaking engagements than the book itself.” –
@RyanHoliday (on the@noahkagan podcast) In the book industry, “the book” is the appetizer! Speaking gigs are the main entree.pic.twitter.com/gZVF12MFspPokaż ten wątek
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building
The point is to focus on the “main dish” as opposed to the ancillary dishes.