Almost everyone orders the entree. Some folks order appetizers. A few will order dessert. (If you’re building a product, I think it’s best to make the entree)
-
-
This is a good example: the HR dept doesn’t have room for dessert! https://twitter.com/maxogles/status/1219814137527586816?s=21 …https://twitter.com/maxogles/status/1219814137527586816 …
Pokaż ten wątek -
In some product categories (email), the “main thing” is so big (Gmail), that you can build an ancillary add-on (Clearbit) and do well. But in many categories, the market’s just not big enough to create that level of demand. Everyone orders the entree, but nobody orders dessert.
Pokaż ten wątek -
Yes. Upsells are huge, especially if you’re the one offering the main dish. https://twitter.com/swizec/status/1219855724773163008?s=21 …https://twitter.com/Swizec/status/1219855724773163008 …
Pokaż ten wątek -
Here,
@nbashaw and I explore this idea further: "Your product has to be in the main flow of what people need." – Nathanpic.twitter.com/vrCUvfJBpuPokaż ten wątek -
Related: “Most non-fiction writers make more from speaking engagements than the book itself.” –
@RyanHoliday (on the@noahkagan podcast) In the book industry, “the book” is the appetizer! Speaking gigs are the main entree.pic.twitter.com/gZVF12MFspPokaż ten wątek
Koniec rozmowy
Nowa rozmowa -
-
-
We tried to sell a corporate wellness product for several years. Wellness is the dessert to core HR functions. It was rough.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
-
-
-
Ten tweet jest niedostępny.
-
This feels very similar to the painkiller vs. vitamin framework. Is product necessary or a nice to have? Each market can have multiple necessities/painkillers/entrees, but likely exponentially more nice-to-haves/vitamins/desserts. Cut through the noise and build the former.
Koniec rozmowy
-
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
The point is to focus on the “main dish” as opposed to the ancillary dishes.