Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
I’d love to see some studies on this. My gut instinct is that most coffee shop owners search “email marketing” or “email newsletter” see MailChimp, ActiveCampaign, Campaigner, and just sign up for that. The top 3 links (or ads) get most of the traffic (and most of the sales)pic.twitter.com/SEjL2Xrp0w
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