Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
-
Pokaż ten wątek
-
Most customers aren't buying products/services with respect to the niche they belong to. They just have a job they want done ("graphic design," "email marketing," "custom form builder"). Folks who are building too much positioning around a niche will miss out on those queries.
3 odpowiedzi 0 podanych dalej 17 polubionychPokaż ten wątek -
There are exceptions. For example, many Shopify store owners likely include "for shopify stores" in their search queries ("email marketing for shopify stores").
2 odpowiedzi 0 podanych dalej 5 polubionychPokaż ten wątek -
My point is more about positioning than search volume. I’m wondering if it’s better to start a company with “general” positioning (Squarespace, Webflow) and then target longtail (niches) with landing pages. (As opposed to structuring your whole company around a niche vertical)
9 odpowiedzi 0 podanych dalej 13 polubionychPokaż ten wątek -
W odpowiedzi do @mijustin
Ok now I get it. Patreon is doing this! They have a “general” positioning (creators), and then use specific landing pages to niche down.pic.twitter.com/AgePSzpwBG
1 odpowiedź 0 podanych dalej 1 polubiony
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building